About

📅 Thursday, April 23rd 2026
⏰ UK: 2:00–2:30 pm BST (15:00 CEST)
⏰ USA & Canada: 2:00–2:30 pm EDT (11:00 am PDT)

The Final Piece of the Customer Lifecycle is Here

For over a decade, you’ve known Buyapowa as “the referral people”. More recently, we’ve expanded into Reward-Led Acquisition.

Now, we’re closing the loop.

Join us for the official launch of Reward-Led Retention - a new approach designed specifically for the operational and regulatory realities of subscription-based businesses.

This isn’t just an update. It completes the Buyapowa framework: Referral, Acquisition, and now Retention - delivered through one platform, one integration, and one controlled environment.

Retention Isn’t a Sentiment. It’s a Decision.

In industries like Energy, Insurance and Banking, customer relationships don’t play out through daily engagement. They’re defined by key moments - renewal, price change, service experience.

And in those moments, outcomes are often inconsistent. Offers vary. Decisions are reactive. Too much depends on what happens in the moment.

Reward-Led Retention introduces a more controlled approach - using rewards to shape decisions before churn takes hold, not just respond to it after the fact.

At this launch event, we’ll show how to move from reactive retention to a model that is designed, governed and repeatable.

Built for Complexity. Designed for Control.

Most retention approaches evolve over time - across teams, systems and processes - making them difficult to manage consistently at scale.

The infrastructure we’re launching is designed for environments where control, compliance and consistency matter.

It doesn’t replace your existing approach.

It strengthens it - adding a reward-led layer that makes retention more predictable, measurable and scalable.

What We’re Unveiling

Proactive Retention: How brands like Admiral use rewards to influence decisions before customers start to leave

Bridging the Value Gap: How The AA uses rewards to secure retention when price flexibility is limited

The Behavioural Advantage: Why reward type matters - and how the right incentive drives better outcomes than bill credits or discounts

Automated Renewal Protection: How British Gas uses rewards to reduce churn at key contract moments

Proven Impact: How a reward-led approach has already delivered measurable retention uplift in live client environments

The End of Inconsistent Retention

Retention shouldn’t depend on individual conversations or inconsistent decision-making.

Join us to see how a reward-led approach brings structure, control and measurable impact - while working with the systems and teams you already have in place.

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran." As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition. Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%. So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.

As a renowned brand and marketing expert, Buyapowa’s Director of Creative and Brand, Robin Bresnark, has helped countless global powerhouses build strong customer relationships and accelerate acquisition. Robin began his career in music journalism and film & television production. As well as writing for The Face, NME, Total Football, and the Detroit Metro Times, he was a senior writer at the legendary British music magazine Melody Maker, discovering and breaking some of the biggest bands in the world, including the likes of Coldplay and Muse. He went on to produce and write for a number of TV shows, before moving on to feature-length projects with George Michael and the second-biggest band of all time, Led Zeppelin. Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organizations as varied as Cancer Research UK, HMV, and the UK Government engage their communities while maximizing revenue.