About

What’s New, What’s Next is a fast-paced 30-minute showcase, highlighting the latest features, the biggest upgrades, and a first look at what’s coming next for the Buyapowa platform.

We’ll keep this short — because that’s exactly what this briefing is. Thirty minutes, in and out, with everything you need to know about what’s new on the platform and what’s around the corner in 2026.

📅 Thursday 6th, November 2025
⏰ UK: 2:00–2:30 pm GMT
⏰ USA & Canada: 2:00 - 2:30 pm EST (11.00-11.30 am PST)

Think: features built to drive stronger results, upgrades that expand what your program can do, and a glimpse of how we’re opening up even more ways to win with referral and rewards.

If you want the highlights without the fluff, this is it. 

Reserve your spot

Spaces are limited. Don’t miss this exclusive event that’s set to arm marketers, growth teams, and business leaders with everything they need to win at referral.

Register now

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran." As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition. Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%. So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.

As a renowned brand and marketing expert, Buyapowa’s Director of Creative and Brand, Robin Bresnark, has helped countless global powerhouses build strong customer relationships and accelerate acquisition. Robin began his career in music journalism and film & television production. As well as writing for The Face, NME, Total Football, and the Detroit Metro Times, he was a senior writer at the legendary British music magazine Melody Maker, discovering and breaking some of the biggest bands in the world, including the likes of Coldplay and Muse. He went on to produce and write for a number of TV shows, before moving on to feature-length projects with George Michael and the second-biggest band of all time, Led Zeppelin. Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organizations as varied as Cancer Research UK, HMV, and the UK Government engage their communities while maximizing revenue.