About

Referral marketing just got a major upgrade. For too long, launching and managing referral programs meant juggling multiple tools, integrations, and vendors—not to mention spiralling costs. That’s all changed.

At Referral Reloaded: The Game Has Changed, we’ll unveil a radically simplified approach to referral that’s already powering growth for some of the world’s smartest brands. One platform. One integration. Every referral solution you need—from customer and employee referrals to influencers and partners.

Join us for a fast-paced 30-minute session and see how the future of referral is faster, smarter, and easier.

📅 July 10th, 2025
⏰ UK: 2:00–2:30 pm BST
⏰ USA & Canada: 2:00–2:30 pm EDT (11:00–11:30 am PST)

What you’ll learn:

• The new all-in-one referral model – how leading brands are ditching complexity for clarity and results.

• Real-world examples – how companies are activating multiple referral programs with ease.

• Immediate impact – how unified referral can cut costs, boost acquisition, and scale effortlessly.

Whether you're launching your first referral program or tired of managing too many moving parts, this session is your chance to see how simple, powerful, and scalable referral marketing can be.

Reserve your spot

Spaces are limited. Don’t miss this exclusive launch event that’s set to reshape how referral works for marketers, growth teams, and business leaders alike.

Register now

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran." As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition. Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%. So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.

As a renowned brand and marketing expert, Buyapowa’s Director of Creative and Brand, Robin Bresnark, has helped countless global powerhouses build strong customer relationships and accelerate acquisition. Robin began his career in music journalism and film & television production. As well as writing for The Face, NME, Total Football, and the Detroit Metro Times, he was a senior writer at the legendary British music magazine Melody Maker, discovering and breaking some of the biggest bands in the world, including the likes of Coldplay and Muse. He went on to produce and write for a number of TV shows, before moving on to feature-length projects with George Michael and the second-biggest band of all time, Led Zeppelin. Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organizations as varied as Cancer Research UK, HMV, and the UK Government engage their communities while maximizing revenue.