---
title: Referral Codebreakers 2024
---

[![](https://event.buyapowa.com/hs-fs/hubfs/Buyapowa_FullLogo_ParkGreen_Black-small-1.png?width=800&height=146&name=Buyapowa_FullLogo_ParkGreen_Black-small-1.png)](https://www.buyapowa.com/)

![Buyapowa-Client-Summit-2024-BANNER-Mobile](https://event.buyapowa.com/hs-fs/hubfs/Buyapowa-Client-Summit-2024-BANNER-Mobile.png?width=1801&height=2000&name=Buyapowa-Client-Summit-2024-BANNER-Mobile.png "Buyapowa-Client-Summit-2024-BANNER-Mobile")

### About

Our exclusive online event promises to transform your approach to referral. At Referral Codebreakers, we’ll be unveiling groundbreaking research that could revolutionize how you think about and optimize your referral programs. We'll be running the event twice, and you're invited to join at either of these times: 

- 2:00 PM BST / 3:00 PM CEST, April 25, 2024
- 2:00 PM EDT / 11:00 AM PDT, April 25, 2024

Dive deep into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences.

#### Referral Codebreakers is your opportunity to:

- Gain exclusive access to fresh, data-driven insights that demystify the success factors behind effective referral programs.
- Be inspired by case studies from brands that have mastered the art of referral marketing.
- Learn directly from industry leaders and pioneers who have been at the forefront of referral marketing innovation.

Whether you're fine-tuning your existing program or wanting to expand your use of referral marketing,  Referral Codebreakers will equip you with the knowledge, inspiration, and tools you need to succeed.

#### **Reserve your spot**

Spaces are limited, and the insights we're sharing are too valuable to miss. Register Now to secure your participation in what promises to be a transformative session for marketers, strategists, and business leaders alike.

We look forward to breaking the code to referral program success with you.

## Register now

### Speakers

![Group 94 (1)](https://event.buyapowa.com/hs-fs/hubfs/Group%2094%20(1).png?width=2000&height=309&name=Group%2094%20(1).png "Group 94 (1)")

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran." As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition. Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%. So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.

![Group 93 (1)](https://event.buyapowa.com/hs-fs/hubfs/Group%2093%20(1).png?width=2000&height=309&name=Group%2093%20(1).png "Group 93 (1)")

As a renowned brand and marketing expert, Buyapowa’s Director of Creative and Brand, Robin Bresnark, has helped countless global powerhouses build strong customer relationships and accelerate acquisition. Robin began his career in music journalism and film & television production. As well as writing for The Face, NME, Total Football, and the Detroit Metro Times, he was a senior writer at the legendary British music magazine Melody Maker, discovering and breaking some of the biggest bands in the world, including the likes of Coldplay and Muse. He went on to produce and write for a number of TV shows, before moving on to feature-length projects with George Michael and the second-biggest band of all time, Led Zeppelin. Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organizations as varied as Cancer Research UK, HMV, and the UK Government engage their communities while maximizing revenue.

Copyright © 2026 Buyapowa. All Rights Reserved.